Siskin Hospital Honored with Healthcare Marketing and Public Relations Awards
November 22, 2013
Hospitals and healthcare systems across Tennessee entered the competition, which recognizes outstanding achievements in healthcare marketing and public relations throughout the state. An awards ceremony was held at the Opryland Conference Center in Nashville.
Siskin Hospital received a high-honor PRISM Award in the Overall Advertising Campaign Category for the “Because of Siskin Hospital, I CAN…” campaign, as well as another high-honor PRISM Award for the “Because of Siskin Hospital, I CAN…” billboards in the Billboard Campaign Category. Additionally, Siskin Hospital’s newly-designed website, www.SiskinRehab.org, received a high-honor PRISM Award in the Website Category.
The “Because of Siskin Hospital, I CAN…” campaign features Siskin Hospital patients who have remarkable recovery stories of hope to share. From a young mother recovering from a stroke and getting married, to an individual with an amputation who went back to work as a skilled cabinet maker, the “I CAN” campaign captures what Siskin Hospital patients can do after recovering from a life-altering accident, illness or disability. The campaign is featured in a variety of media outlets, including print, billboard, web-based, posters, t-shirts, bumper stickers, bus ads, and more.
Siskin Hospital’s recently-launched website has been entirely redesigned, including a complete overhaul of all components and features. Siskin Hospital partnered with Papercut Interactive to develop and build the website. The site map was reconfigured for user-friendly navigation in order to provide better dissemination of information. The website offers technologically advanced features including videos, blog posts, online forms, social media plugs, and other interactive, engaging options. The site also features a customized search option, photo galleries, online donation capabilities, and is responsive, making it adaptable for viewing on a variety of mobile devices.
“I am extremely proud of our Marketing Department and all of the exceptional work that was completed in-house. We have a talented group who continues to pursue ways to creatively communicate our patients’ success stories, as well as Siskin Hospital’s programs and services to the community,” Robert P. Main, President & CEO of Siskin Hospital, said.
The Tennessee Society for Healthcare Marketing and Public Relations is the largest organization of healthcare communications in the state. Its mission is to enhance the value of healthcare marketing and communications, and serve its members through education, skills development, and information sharing. For more information, please visit www.tshmpr.com.
Siskin Hospital for Physical Rehabilitation is dedicated exclusively to physical rehabilitation and offers specialized treatment programs in brain injury, amputation, stroke, spinal cord injury, orthopedics, and major multiple trauma. The Hospital also provides treatment for neurological disorders and loss of muscle strength and control following illness or surgery. Siskin Hospital is the only freestanding, not-for-profit rehabilitation hospital in Tennessee and is accredited by both The Commission on Accreditation of Rehabilitation Facilities (CARF) and The Joint Commission. For more information, please call 423.634.1200 or visit www.SiskinRehab.org.
– END –