Siskin Hospital awarded 2020 Gold Aster Award
June 15, 2020
Siskin Hospital for Physical Rehabilitation has received the Gold Award in the Special Video Production category for its 2019 Possibilities Patient Honoree Video.
In addition, Siskin Hospital received the Silver Award for its end-of-year Direct Mail Piece among thousands of other entries from across the country.
The Aster Awards has honored excellence in healthcare advertising since 2002. One of the largest and most respected national competitions of its kind, it is hosted by Creative Images, Inc. Participants across the United States compete for awards in advertising, marketing and communications. Participants’ entries compete against similar-sized organizations in their specific groups and categories.
Entries are judged on creativity, layout/design, typography, production, quality and overall effectiveness. A diverse panel of industry experts, comprised of design and healthcare marketing professional with decades of combined experience, judge all entries, scoring on multiple criteria with a possibility of 100 percent. Awards were issued for entries that received top marks from judges placing them in the nation’s top 16 percent for advertising excellence. Specifically, Gold Awards are scored 95-99 percent (top 5 percent in the nation) and Silver Awards 90-94 percent (top 12 percent in the nation).
The goal of Siskin Hospital’s 2019 Possibilities Patient Honoree Video was to celebrate life beyond disability through the story of an actual patient who had overcome significant challenges and find that life is full of possibilities. Each year, a new story of hope, courage, perseverance is developed as part of the annual “Possibilities: Siskin Hospital Celebrates Life Beyond Disability” Luncheon, its only community-wide fundraiser.